Small biz branding in social media
Not every business needs to have a presence on every social media. There needs to be strategic reasons for spending the time to engage the likes of Facebook, Twitter, LinkedIn and Flickr. In addition...
View ArticleWhat is the ROI on a good brand?
I wish there was a formula that would allow me to provide exact numbers before the creative process begins, but there isn’t. An awesome brand does not guarantee any improvement in your bottom...
View ArticleYour imagination could be the key to success
When I look at how far the world has come in the evolution of entrepreneurship, business and a dollar and a dream, I think about a challenge that every small business may face. Mid-sized and...
View ArticleHiring the best designer for your company
Not all designers have blue hair and pierced tongues, but one thing they all have in common is the courage to be creative. It takes a special person to imagine what can be, or what is not yet...
View ArticleAttract the right clients by delivering on your promises
Attracting right clients for your business isn’t as easy as it sounds. You might think I’ll just sell to those who have money to spend, but truth is you first have to shift your mindset in order to see...
View Article7 CORE steps to marketing your business
Marketing doesn’t need to be hard; it can be easy and effective when worked correctly within a system. In fact, it may be the most important system in any business. Marketing’s key goal to success is...
View ArticleUSP 101: How Do You Develop A Money Making USP (Unique Selling Proposition)?
Just because you started a company doesn’t mean you will be successful. Most business owners (myself included) start out massively unaware of the herculean effort it takes to attract new clients....
View ArticleRebranding yourself?
Have you recently been downsized and decided to take this opportunity to start your own business? Do you feel like everyone knows you for your old position? Do you want to reinvent yourself in the...
View ArticleCreate a mega brand without spending a dime
Sitima Fowler Interviews Brother Wease Brand recognition is not a direct form of selling. However if you have a recognizable brand in your marketplace you will get more leads and close more sales....
View ArticleDo you have “street cred”?
Street cred is a term coined by the hip-hop music industry however is very applicable to business. Street cred, denotes respect or something one earns through tangible accomplishments, not empty...
View ArticleBranding Beyond the Logo
A brand is so much more than just a logo. You have heard it time and again. But what does that mean? When you think about amazing brands, the logos, taglines and jingles of pop culture come to mind....
View ArticleUse Research to Turn The Toughest Prospect Into a Client
If you are like me, you are super busy. Your days are filled with networking, calling, meeting with prospects, servicing existing clients, etc. You leave home early and come home late. When it comes...
View ArticleBusiness Cards 101
Did you know that there are fourteen square inches of potential in every business card? Fourteen square inches of space is probably more than you realized – and yet, somehow still not enough sometimes....
View ArticleSpeak Up to Build Your Power!
In this tight economy, you need to be seen as a key player (one less likely to be downsized if that time comes.) Look for opportunities to gain positive exposure. Many of your co-workers are letting...
View ArticleTen Twitter Tips for Business
1. Patience. This is not a silver bullet with instant success. Social networking is a long term strategy. It’s about relationship building. The more people see you adding information and content to...
View ArticleAre You Digging Deeply Enough?
Assets, strengths, weaknesses and vulnerabilities – the ability to pinpoint these items are critical factors to your organization’s potential for long-term success. True strategic planning comes from...
View ArticleBaby Steps
With the mountain of projects, deadlines, priority lists, emails, ringing phones (cell and office) and demands from upper management, it is quite easy to abandon – really just forget in the heat of the...
View ArticleThree Reasons You Will Be Switching to EMV and/or Apple Pay This Year
In your planning for a booming 2015, make sure you include a time and money expenditure for converting to EMV (abbreviation for Europay, MasterCard, Visa) by the end of September. Apple Pay is Apple’s...
View ArticleKeep It Fresh and Out Win Your Competition
We have all heard the business advice that you have to constantly innovate to stay current and relevant. Sometimes we get so caught up in the day to day operations that we may lose sight of that and...
View ArticleStart 2016 Now
So, 2015 is just about in the rear view mirror. Rather than spend the next week or so patting yourself on the back – or grousing about a down year – sit down for an hour or so of honest reflection and...
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